Steve Wilson Weaving









Steve Wilson is a weaver who produces a range of luxury woollens including cashmere scarves and mohair throws. Established in the 1970s, Steve had an outdated logo and needed an online presence to compliment his luxury offering.

I redesigned the logo with a nod to the old woven graphic which was re-interpreted. The overall branding was developed to evoke his specialised, hand crafted product which is only available in small runs. I directed a photography shoot at his woollen mill in the Scottish Borders to evoke the heritage and craftmanship of his work as well as create a library of attractive product shots. Natural materials were used for the packaging to reflect the hand crafted, artisan quality of his woollens. I developed a fully functional online shop as part of his website and steered and helped implement an ongoing marketing plan via mailshots, html emails and face to face contact.

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